Michelin is working to make young drivers safer by making sure that their tires are properly inflated. It’s doing this with a new program, #GoldenGauge, in which young drivers receive a free tire gauge and the chance to win valuable prizes.
Drivers ages 16-24 can go to GoldenGauge.com and click on “Request Your Gauge for a Chance to Win.” From there they can enter their information to request a tire gauge.
Within a few weeks, a Michelin-branded tire gauge will arrive. Use the pressure gauge to check your tires. There’s a video with step by step instructions here.
Once the gauge is properly fastened to the tire valve, a pressure indicator stick will pop out, displaying your tire pressure. The color of the indicator stick will also indicate if you won a prize.
- Gold: An epic bundle of game-changing prizes, including a latest generation gaming console (complete with headset, controllers and gaming bundle), a gaming laptop and chair, a VR headset, a Pixel smartphone, and a set of MICHELIN® CrossClimate®2 tires.
- Purple: one of several high-tech prizes designed to elevate your game, ranging from a gaming laptop to a Pixel smartphone. Plus, every winner gets a set of MICHELIN CrossClimate 2 tires.
- Blue: A $100 Twitch gift card
- White: Not a prize winner, but you got a free tire gauge!
Drivers can participate in the #GoldenGauge campaign until Tuesday, February 22nd, 2022, or while supplies last.